NEWS

Publicis Toronto and Starcom swap traditional retail spots for a 90-minute "steamy" audiobook designed to help Canadians drift off.

Campaign from Courage is promoting couples workshops at select locations

The One23West campaign juxtaposes light humour about feeling invincible with the grim reality

A snapshot of the creators who are commanding attention and shaping trends nationwide.

What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.

From creator-led spots to nostalgic reunions, this year’s Super Bowl ads sparked plenty of post-game buzz on YouTube.

The latest trends, creator moves and platform updates marketers need to know.

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes amid a record annual loss.

Tool can support ideation, scriptwriting, images and music.

The new 'Get Moving' campaign is about “moving people emotionally and physically,” said Cossette’s David Thomas

The new app will enable consumers to seamlessly shop for groceries within the popular AI service.

Skipping a traditional 30-second spot, Kraft Mac & Cheese responded in real time to more than 50 Super Bowl commercials

One week left to enter Campaign’s prestigious awards program celebrating Canada’s best work and the people and businesses behind it.

The big game creative helped launch a new brand platform, “No Frills yes savings.”

The partnership aims to refresh Catelli’s storytelling and deepen its connection with Canadians.

The agency is bringing its culture-driven creativity to Tetley while expanding its role in TIFF’s philanthropic campaigns.

Meanwhile, Publicis Groupe tops holding company table with $247.7 million in net new-business billings.

The recipient of the CMA’s Lifetime Achievement Award, and member of the Marketing Hall of Legends, Sanderson has spent seven years with the company in senior marketing roles.

The big themes that showed up creatively (and not so creatively) during the Big Game.

By tricking consumers into watching a “soup or bowl,” DonerNorth helped the sandwich brand cut through one of the year’s most cluttered media moments.

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

Rather than the ultimatum of an RFP, an RFT can provide a pathway to fixing a strained client-agency relationship.

As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix, to how transparent and responsible it can truly be.

The campaign from Saatchi & Saatchi features a cover of “The More We Get Together,” by beloved children’s entertainer Raffi.

The spot leans into humour, using the national stage to show the brand’s creative independence and growth beyond its startup roots.

“His appointment underscores the strategic importance of Toronto within Cossette’s national footprint,” said Louis Duchesne, Canadian president for Cossette.

This Black History Month, meet Cameron Lowe, Danica Nelson and Julian Morgan — Black professionals shaping Canada’s advertising, marketing, PR, media, and production industries. Written by POCAM members, these profiles shine a light on voices that deserve to be seen and heard.

Partnership with The Trade Desk enables brands to use the grocery service’s data to target consumers across the open web.

There are no plans to remove agency brands.

TD announced at the Super Bowl that it is now “more human.” It’s always been that way, writes Éric Blais in his latest Free to Disagree column.

Skin & Bones oversaw development and production for campaign launched ahead of National Burn Awareness Week.

The campaign by Dentsu positions Fidelity as a long-term financial partner across life’s milestones.

Golin and Ketchum will merge under the leadership of Matt Neale; Porter Novelli will become a dedicated brand within FleishmanHillard.

The campaign launches the brand’s new “Flavours of Canada” platform, spotlighting everyday moments and the people behind Pepsi’s Canadian operations.

The campaign uses humour and social-style storytelling to reframe investing as something Canadians can start now, not perfect later.

The win for Omnicom Media's Hearts & Science includes Canada.

The new North American platform replaces “Ready for You,” and positions TD as a counterweight to an increasingly automated world.

The digital health provider launched two campaigns from Arrivals+Departures in Sunday’s game, including one for its new women-focused service.

The platform reframes wellness through relatable daily effort, pairing protein-packed subs with the return of “Eat Fresh. Feel Good.”

The latest trends, creator moves and platform updates marketers need to know.

Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.

As the market matures, experts predict where growth, risk and opportunity will emerge next.

A sponsorship in CBC's Olympic coverage includes “Big Assist” series during hockey broadcasts.

The Toronto independent has “built something special,” said Duggan, a PR veteran whose career includes stops at Citizen Relations and Proof Strategies.

The campaign offers a clear look at how Pet Valu used creators to connect emotional storytelling with physical store behaviour in a competitive retail category.

The campaign celebrates the bond between Canadian athletes and the equipment that powers their success.

The appointment comes as the insurance brand looks to evolve its strategic brand direction and creative expression.

Dentsu bucked overall decline, experiencing marginal increase.

This Black History Month, meet Kathy-Ann Grizzle, Ray Fontaine and June Findlay — Black professionals shaping Canada’s advertising, marketing, PR, media, and production industries. Written by POCAM members, these profiles shine a light on voices that deserve to be seen and heard.

Publicis CEO talks to Campaign after increasing revenue and margin at annual results.

The insurance company is featuring Montreal speed skater William Dandjinous as part of its first Games campaign.

The pair have played a role in some of the agency’s most acclaimed work for clients including Dove, President’s Choice, and Make-A-Wish.

Bank's top global marketer will lead judging panel for sixth edition of awards.

The campaign showcases the WNBA star’s drive, while highlighting how the Pixel 10 keeps users connected, organized and ahead of the game.

“A distinction like leading a jury in Cannes isn’t a personal win, it’s a barometer for how Rethink is showing up globally,” he said.

A campaign from W+K Toronto showcases the QSR brand’s new limited-time partnership with the popular hot sauce brand.

Influencer marketing is finally being asked to behave like marketing: less “look at the likes”, says Éric Blais in his latest Free to Disagree column.

The agency has hired Sophie Morel and Marine Didierlaurent as it expands its social team, aiming to deliver integrated, performance-driven content and influencer campaigns across Canada.

Revenues grew 5.6% in 2025, well ahead of rivals.

The campaign draws parallels between Canadians navigating winter challenges, and Team Canada athletes on the world stage.

How Torri Webster chooses the brands she works with—and the ones she turns down.

In the second of our three-part ‘Age is Just a Number’ series with Amazon Ads Canada, we spoke to Canadians and DQ to unpack how shared interests – such as the love for entertainment – superpowered the brand’s recent campaigns

Now part of the expanded Omnicom Media family, the Quebec independent is positioning itself as a “co-pilot” to help clients navigate the turbulent media landscape.

“Our new presence will unlock the relationships, networks, and advocacy our community needs to thrive,” said POCAM co-founder Gavin Barrett.

Compensation policy will be voted on at AGM.

A new Canadian health platform for women aims to stand out with high-impact billboards.

The agency has hired Jon Taylor and Andrea Romanelli, aiming to build a reputation as a creative powerhouse.

What is the secret to K-culture's staying power internationally?

“We created the ad spot to amplify the pride we have in Team Canada and celebrate the special moments where Tims unites the country,” said CMO Hope Bagozzi.

“Our goal is to give consumers a reason to talk about your brand. I’m a content creator, not an ad agency, so we play by different rules,” says Adbot founder Raul Garcia

As the market matures, experts predict where growth, risk and opportunity will emerge next.

An ongoing exploration of the many ways social media is reshaping today’s advertising landscape.

They have been variously described as 'voices that matter', 'culture translators' and 'an effective way to cut through the noise' while recent findings have shown they also offer a strong ROI so are they a real alternative to the traditional marketing mix?

The latest trends, creator moves and platform updates marketers need to know

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

The account change comes as the EV space in Canada appears poised for significant change.

The work invites Canadians to turn shared fry moments into cheers for athletes heading to Milano Cortina 2026.

“We’re returning our focus to what we do best: burgers and taste,” said Tom Newitt, vice-president of marketing at A&W Canada.

Sault Ste. Marie’s Northern Snow is a key example of community-first thinking, says Viral Nation’s co-founder and co-CEO.

The UK's Women in Advertising and Communications, Leadership explain why planning ahead of retirement is crucial for women in adland, and how to get started.

Bringing 20 years of experience, Darrin Patey will lead the agency's push into AI-driven solutions and efficiencies.

“We are doubling down on our commitment to talent and innovative creative stewardship,” said CCO Derek Blais

Bell will steer YouTube Canada’s creators, content, and new initiatives.

Fans can apply to win the 19.5-inch-tall KegChup via Heinz’s Instagram.

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.

After 60 years, Boston-based non-profit American Student Assistance has rebranded as Britebound, introducing a new name, logo, website and national campaign.

Campaign asked the holdcos about requirements to be in-office.

The “Full Circle” campaign by Cossette features Canadian Olympians and Paralympians on collectible packaging.

Holdco instability may have contributed to 20-point surge in independent AOR wins

The Toronto-based social club shows the reach and influence of micro-influencers backed by loyal followers.

Lifestyle and food & beverage creators helped promote the special bottles featuring labels created with wine.

As Canadians endured the polar vortex, KFC Canada looked at a swirling weather map and saw a meme-able moment.

The open letter from the CEOs of more than 60 Minnesota-based companies and organizations calling for officials to find ‘real solutions’ comes as CEOs of other top companies controversially attend White House screening of ‘Melania.’

People make better work when they feel unbeatable, so let's stop the insidious narrative in the industry ringing our own death knell.

The new campaign from McCann features a powerful bear who’d rather cheer for Team Canada than hibernate.

Adland deliberates whether AI agents should immortalise its greatest thinkers and practitioners, and the risks and benefits that presents.