Publicis Toronto and Starcom swap traditional retail spots for a 90-minute "steamy" audiobook designed to help Canadians drift off.

After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes amid a record annual loss.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

Skipping a traditional 30-second spot, Kraft Mac & Cheese responded in real time to more than 50 Super Bowl commercials

From creator-led spots to nostalgic reunions, this year’s Super Bowl ads sparked plenty of post-game buzz on YouTube.

The latest trends, creator moves and platform updates marketers need to know.

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.

The One23West campaign juxtaposes light humour about feeling invincible with the grim reality

Campaign from Courage is promoting couples workshops at select locations

Tool can support ideation, scriptwriting, images and music.

The new 'Get Moving' campaign is about “moving people emotionally and physically,” said Cossette’s David Thomas

The new app will enable consumers to seamlessly shop for groceries within the popular AI service.

One week left to enter Campaign’s prestigious awards program celebrating Canada’s best work and the people and businesses behind it.

The big game creative helped launch a new brand platform, “No Frills yes savings.”

The partnership aims to refresh Catelli’s storytelling and deepen its connection with Canadians.

The agency is bringing its culture-driven creativity to Tetley while expanding its role in TIFF’s philanthropic campaigns.

Meanwhile, Publicis Groupe tops holding company table with $247.7 million in net new-business billings.